No fluff. Just depth, data, and daring leadership.
Where Psychology Meets Performance
Trusted by leaders in dentistry, healthcare, and high-stakes teams nationwide. I help bold leaders and ambitious teams build trust, lead with intention, and unlock what's possible — all by getting real with the human side of work.
I'm Jonathan Bonanno - the mind behind Chief Psycho.
Consultant. Speaker. Psychodynamic Practitioner.
I’m the person leaders call when everything looks perfect on paper but feels like it’s falling apart behind the scenes.
For over a decade, I’ve worked at the intersection of business psychology, organizational development, and deep human transformation. Whether in dental groups, high-growth startups, or healthcare systems, I help teams and individuals reconnect with what’s real — so they can rise beyond what’s broken.
I’ve built, scaled, sold, and resurrected businesses. I’ve led rooms full of burned-out founders, overachieving executives, and high-functioning misfits. And I’ve done it all while practicing what I teach: showing up as my whole self and doing the uncomfortable, inner work — first.
Inside the Lab
Where strategy meets soul.
I work with leaders, visionaries, and teams who feel the tension between ambition and authenticity. If you’ve ever been called “too much,” “too emotional,” or “too intense” — you’re my kind of human.
As a trusted expert in organizational development and industrial-organizational psychology, I specialize in building cohesive, high-performing teams from the inside out. Headquartered in California, I work nationwide — using my signature LAB Methodology™ to transform businesses from reactive to regenerative.
I don’t sell shortcuts.
I create spaces where your story can breathe, your truth can rise, and your next chapter can begin — for you, your team, and the future you’re building.
Whether you’re a founder who’s burned out from holding it all together…
A team leader struggling with silent tension behind the smiles…
Or a practice owner ready to stop fixing symptoms and start healing systems…
This is your lab. This is your work. Let’s go there.
Acting as your strategic advisor — and your secret weapon — I’ll help you create a culture that’s not only safe, but sacred. One where your people thrive, not just survive.
The work behind the movement
Professional Highlights
Founder & CEO of ZIA
A people-first integration firm transforming dental practices through strategic hiring, virtual talent, and culture alignment.
Host of The Chief Psycho Podcast
Unfiltered conversations with bold leaders and the voices you don’t hear enough of.
Co-Host of The Psycho x Incito Xperience
A first-of-its-kind immersive coaching cohort and retreat series for those who serve others relentlessly.
Denobi Award-Winning Consultant & Legacy Builder
Recognized for redefining leadership in dentistry through psychological safety and cultural integrity.
Certified Practitioner of Psychodynamic Psychotherapy & I/O Psychology
Combining introspection with behavioral science to build healthier, high-performing humans.
Ready to get real?
I don’t do transactional. I do transformational.
If you’re looking for a quick fix or a templated solution, I’m not your guy.
But if you're:
- A founder holding it all together on the outside
- A team leader ready to go deeper than another “strategy session”
- Or someone who knows something inside you — or your org — is shifting...
Let’s talk. Let’s go there.